Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations by Jonathan Tofel and Carolina Sasson
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As an innovator in a large company working hard to drive growth and deliver products consumers love, your size is an advantage—one that you can leverage for incredible results.
But when it comes to innovation, you can’t rely on big-company strength alone. Between your company’s capabilities and the entrepreneurial ethos underscoring every successful startup lies the sweet spot for disruptive innovation, and the key to unlocking exponential growth.